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74.2Silent UGCContrarian hookLifestyle
Hook
"You'll never have abs in you life"
@marlifts.0
10.4K followers · usually 36.6K views a post
Views
2.6M
Likes
168.2K
Comments
2.4K
Shares
51.9K
Why it worked
The post uses a common insecurity (lack of abs) as a hook, then provides a visual contrast that is aspirational or motivational for viewers interested in fitness.
Summary
The first slide shows a person on a dock by a lake, with text stating "You'll never have abs in you life." The second slide shows a person with a very muscular physique in a gym setting.
Structure
- 1Introduction of a statement about abs
- 2Visual contrast of a different physique
On-screen text
"You'll never have abs
in you life"
Original caption
I think they made me more insecure #trending #gym #motivation
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