U know it's hot

@phillywithme

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SoundTikTok sound · Summer Too Hot

Promoted product

USPS

Welcome to USPS.com. Track packages, pay and print postage with Click-N-Ship, schedule free package pickups, look up ZIP Codes, calculate postage prices, and find everything you need for sending mail and shipping packages.

Why it worked

The video taps into a relatable experience of seeing essential workers struggle in extreme weather, evoking empathy and encouraging appreciation for their work.

Summary

The video shows a USPS delivery person struggling with packages in the heat. The on-screen text comments on how hot it must be when USPS workers have to deliver in such conditions.

Structure

1USPS worker delivering packages
2On-screen text about the heat
3Focus on the delivery person's effort

Product placement

USPS: it ACTS - it is the delivery service shown in the video, and the video is about the conditions under which they work. Removing it would change what happens in the video.

On-screen text

U know it's hot af when USPS show up like this

Original caption

Mad respect to the drivers in them hot ssa vehicles delivering to us. Give them a tip, a gift card, a bottle of ice cold water when you see them #ups #amazon #usps #mail #delivery