Why it worked
The video likely resonated due to its relatable commentary on excessive packaging, a common frustration for online shoppers. The short, visual format and clear on-screen text make it easily digestible and shareable.
Summary
The creator holds up a large piece of crumpled Amazon packaging, showing the Amazon logo printed on it. They then pull out a small plastic container with items inside from within the packaging.
Structure
- 1Holding Amazon packaging
- 2Showing Amazon logo
- 3Revealing small item
Product placement
Amazon (acts): The brand logo is printed on the packaging material. Removing it would not change what happens in the video.
On-screen text
amazon so wasteful 😂