Did you know you can create your own Lense on Snapchat??

@creativebreadd

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Promoted product

Easy Lens

Create a Snapchat Lens with AI chat on Easy Lens. Unlock your creativity with whatever wild idea hits you first. Easy Lens by Snap Inc.

2 videos2 creators

Why it worked

The video effectively demonstrates a seemingly complex task (creating custom AR filters) as being incredibly simple and accessible through the Easy Lens app, appealing to a desire for creative self-expression on a popular platform like Snapchat.

Summary

This video demonstrates how to easily create custom lenses for Snapchat using the Easy Lens app. It shows the simple process of typing in a description, and the app generating the lens within a minute, which can then be published for others to use.

Structure

1Introduction to creating Snapchat lenses
2Demonstration of Easy Lens app interface
3Creating a 'bright green football helmet' lens
4

Original caption

Start CREATING your own lens on Snapchat! #easylens #snapchat

More from @creativebreadd

Product placement

Snapchat: It is an app where users can create and share lenses. It ACTS as the platform for lens creation and use. Removing it would fundamentally change the video's topic and functionality. It merely APPEARS as the platform being used, but its core functionality is demonstrated. The video shows how to use Snapchat to create lenses, so it ACTS. Removing it would change what happens in the video. Easy Lens: It is an app that allows users to create lenses for Snapchat. It ACTS as the tool for creating lenses. Removing it would change what happens in the video.

Call to action

Download Easy Lens and tap the link below

On-screen text

Did you know you can create your own Lense on Snapchat?? ALL USED AND SEEN SNAPCHAT LENSES THAT HARD TO MAKE THEM YOURSELF SO EASY LENS YOUR OWN LENSES WITHOUT NEEDING A WHOLE DESKTOP TO CODE PLUS SIGN AT AND THEN TYPE WANNA CREATE CREATE LET'S DO A BRIGHT GREEN FOOTBALL HELMET DO IS CLICK WATCH FOR YOU IN MINUTE SEE IT WORKING ON THE LENS IT'S DONE YOU HAVE A FOOTBALL HELMET ON YOU WHICH IS REALLY YOU CAN ALSO PUBLISH YOUR LENS SO THEY CAN WANT TO CREATE ON SNAPCHAT JUST TAP THE DOWNLOAD EASY LENS RIGHT NOW

Transcript

Did you know you can create your own Lense on Snapchat?? All used and seen Snapchat lenses that hard to make them yourself? So easy lens, your own lenses without needing a whole desktop to code. All you have to do is click this little plus sign at the top and then type in what you wanna create. Create, let's do a bright green football helmet. And all you have to do is click here and then watch. It'll make it for you in just under a minute. You can actually see it working on the lens right now. And then once it's done, you have a football helmet on you, which is really cool. You can also publish your lens to whoever you want so they can use it. If you want to create your own lenses on Snapchat, just tap the download Easy Lens and tap the link below and download Easy Lens right now.