viascase.com

@viascase20

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SoundTikTok sound · original sound - viascase20

Promoted product

Chanel phone case

2 videos

Why it worked

The video leverages the aspirational nature of luxury brands like Chanel and the visual appeal of trendy phone accessories to capture attention. The quick, satisfying unboxing and reveal format is highly engaging on platforms like TikTok.

Summary

The video shows the unboxing of a Chanel-branded iPhone case. It begins with the case in its box and pouch, then reveals the pink tweed case with a Chanel logo clasp. Finally, a decorative chain with a scarf is attached to the case.

Structure

1Unboxing the Chanel box and pouch
2Revealing the pink tweed iPhone case
3Showing the case's clasp and texture
4Attaching the decorative chain with scarf

Product placement

Chanel: (a) it ACTS - the brand name appears on a box and a pouch, and the logo appears on the phone case. Removing it would change what happens in the video. (b) it merely APPEARS - none