Promoted product
school supplies
Why it worked
The video taps into the relatable and heartwarming theme of donating school supplies, combined with the thrifty appeal of couponing and sale finds. The clear goal and the promise of a 'part 2' create anticipation and encourage viewer engagement.
Summary
The creator is shopping at Target for back-to-school supplies to donate. They show a cart full of various items like notebooks, pencils, glue, and markers, aiming to fill 25-30 backpacks for donation. The video ends with a prompt to stay tuned for part 2.
Structure
- 1Shopping for back-to-school donations
- 2Showing goal of 25-30 backpacks
- 3Asking teachers what they need
- 4Filling the cart with supplies (notebooks, pencils, glue, markers)
- 5Teasing part 2
Product placement
Target: ACTS - a retail store where the creator shops. Removing it would change the video's setting.
Up & Up: ACTS - a store brand used for school supplies like index cards and pencils. Removing it would change what the video shows being purchased.
Mondo Llama: ACTS - a brand of markers. Removing it would change what the video shows being purchased.
Elmer's: ACTS - a brand of school glue. Removing it would change what the video shows being purchased.
Crayola: ACTS - a brand of crayons. Removing it would change what the video shows being purchased.