Whatever your holiday personality, start your search with KAYAK 😎✈️

@ralph__travels

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2.8M

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SoundTikTok sound · Everybody Wants To Rule The World X Electric Love

Promoted product

KAYAK

Why it worked

The video effectively uses a relatable problem (indecisiveness in holiday planning) and presents a clear, user-friendly solution (KAYAK's explore feature) with visual demonstrations of its benefits, making it highly relevant and useful for viewers.

Summary

The creator highlights their indecisiveness when planning holidays, jumping between different types of trips. They then introduce KAYAK as a solution, showcasing its 'explore' feature that helps users find destinations based on budget, theme, dates, and distance, making holiday planning easier and more affordable.

Structure

1Expressing indecisiveness about holiday destinations
2Introducing KAYAK as a solution
3Demonstrating the 'explore' feature with various filters
4Highlighting the benefit of finding affordable and new destinations
5Concluding with a call to start holiday searches with KAYAK

Product placement

KAYAK: Acts - it is a travel search engine that helps users find flights and holidays based on their preferences. Removing it would change the video's purpose. KAYAK UK: Appears - it is a specific account for KAYAK, likely a watermark or handle, but the core product is KAYAK. Removing it would not change what happens in the video.

Original caption

Whatever your holiday personality, start your search with @kayak_uk AD #kayak #travel #holiday #flightdeals #Summer

More from @ralph__travels

Call to action

start your search with KAYAK

On-screen text

Whatever your holiday personality, start your search with KAYAK 😎✈️ Popular tools Explore See destinations on your budget Budget £148 Done Budget Dates Distance Themes Any theme Beaches Family Golfing Skiing Done Budget Dates Distance Themes Exact dates Date range Jul Jun 2027 Done Budget Dates Distance Themes Estimated cheapest price per person in economy class Budget Dates Distance Themes Estimated cheapest price per person in economy class Budget Dates Distance Themes Beaches Done Budget Dates Distance Themes EDI £30 BOD £32 MRS £47 PMI £27 CAG £58 CFU £69 FAO £35 MLA £73 Budget Dates Distance Themes Estimated cheapest price per person in economy class Budget Dates Distance Themes Estimated cheapest price per person in economy class

Transcript

Every time I think about booking a holiday, I want to go absolutely everywhere. One minute I'm planning a city break, next I convince myself I need a desert adventure! Five minutes later, I'm looking at snowboarding trips. And then suddenly I'm dreaming of beach holidays. Luckily, I can use KAYAK to make my decision a lot easier. My favourite feature is the explore feature. Just use your budget, the theme you're looking for and your dates and distance, to show you a bunch of destinations within your means. It's perfect if you're looking for something new. You also want the best deal possible. It's probably the best way to discover new holiday destinations you may never have heard of before. If you're not feeling that adventurous, you can still just pick a beach holiday. Pick your budget, and you're going to have a bunch of options where you can just enjoy your cocktails and sit on the beach all day long. Wherever your holiday personality takes you, start with KAYAK.