Why it worked
The video provides a detailed, step-by-step demonstration of a comprehensive skincare routine, appealing to viewers interested in beauty and self-care. The use of on-screen text to number each step and briefly describe the product's benefit makes the content easy to follow and informative, encouraging viewers to try similar products or routines.
Summary
The creator demonstrates an 18-step nighttime skincare routine, starting with washing hands and brushing teeth, then moving through various cleansing, masking, toning, and moisturizing steps for the face and hair. The video highlights specific products used at each stage, including a cleansing milk, low pH cleanser, rice mask, toner pads, leave-in treatment, and multiple serums and creams, concluding with a scalp massage and guasha application.