Why it worked
The video provides a detailed, step-by-step demonstration of a nighttime skincare routine, which is a popular and relatable topic for many viewers. The clear on-screen text and visual cues make it easy to follow, and the creator's aesthetic likely appeals to the target audience.
Summary
The video demonstrates a multi-step nighttime skincare routine for acne-prone and combination skin. It begins with makeup removal, followed by cleansing, misting, toning, applying a face mask, and finishing with eye cream, serum, and barrier cream.
Structure
- 1Makeup removal
- 2Cleansing
- 3Mask application
- 4Eye care and serum application
- 5Barrier cream application
Product placement
NEOGEN carrot deep clear oil pads: ACTS - used to remove eye makeup, removing makeup is a visible result. Removing it changes what happens in the video. BRMUD deep melting mud pore cleansing oil: ACTS - used as an oil cleanser, cleansing skin is a visible result. Removing it changes what happens in the video. NEOGEN US real fresh foam green tea cleanser: ACTS - used as a water-based cleanser, cleansing skin is a visible result. Removing it changes what happens in the video. Dr.Althea US rapid hypochlorous acid rescue mist: ACTS - sprayed on face, a visible result of skincare. Removing it changes what happens in the video. Heveblue.us salmon caring centella toner: ACTS - applied to face, a visible result of skincare. Removing it changes what happens in the video. MEDIHEAL USA madecassoside essential face sheet mask: ACTS - applied to face, a visible result of skincare. Removing it changes what happens in the video. The Ordinary volufiline 92% + pal-isoleucine 1% plumping serum: ACTS - applied to face, a visible result of skincare. Removing it changes what happens in the video. Centellian24 wrinkle cell core eye cream: ACTS - applied around eyes, a visible result of skincare. Removing it changes what happens in the video. IUNIK beta-glucan power moisture serum: ACTS - applied to face, a visible result of skincare. Removing it changes what happens in the video. 센텔리안24 (centellian24): ACTS - applied to face, a visible result of skincare. Removing it changes what happens in the video.