YOU BOUGHT A WEDDING DRESS AT A BUC-EE'S GAS STATION?

@mel.tells.all

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SoundTikTok sound · original sound - mel.tells.all

Promoted product

Buc-ee's

Buc-ee’s is a chain of travel centers known for clean bathrooms and many fueling positions.

6 videos5 creators

Why it worked

The video leverages a surprising and unexpected product find (dresses at a gas station) to create intrigue and relatability. The creator's personal anecdote about wearing one of the dresses to a wedding adds an aspirational element, while the visual showcase of multiple dress options encourages viewers to explore Buc-ee's for fashion finds.

Summary

The creator shows off a selection of dresses available at a Buc-ee's gas station, highlighting that they are the same style as a dress she wore to a wedding. She encourages viewers to check out Buc-ee's clothing section for similar finds.

Structure

1Creator asks if viewer bought a wedding dress at Buc-ee's
2Creator reveals she is at Buc-ee's in Kentucky
3Creator shows dresses similar to one she wore to a wedding
4

Original caption

I did NOT expect to find one of my favorite dresses that I recently wore to my niece’s wedding at Buc-ee’s… but here we are. 😂 I stopped for gas, a drink, and way too many snacks… then somehow left with a dress. Tell me I’m not the only one who’s gone into Buc-ee’s for one thing and walked out with something completely unexpected! Now I have to know… what’s the craziest thing you’ve ever bought at a gas station? 👇#Bucees #Bucee#BuceesFindsT#RoadTripifeWomen @Buc-ee’s #FashionFinds

More from @mel.tells.all

Product placement

Buc-ee's: a gas station and convenience store chain that also sells apparel and other merchandise. It ACTS as the location where the video creator finds and purchases dresses. Removing it would change the context of the video. Buc-ee's logo: appears in a small inset video. It merely APPEARS. Removing it would not change what happens in the video.

Call to action

Tell me I'm not the only one who's gone into Buc-ee's for one thing and walked out with something completely unexpected! Now I have to know... what's the craziest thing you've ever bought at a gas station? 👇

On-screen text

YOU BOUGHT A WEDDING DRESS AT A BUC-EE'S GAS STATION?

Transcript

Y'all, I am at Buc-ee's in Kentucky and all of you guys that loved the dress that I wore to the wedding, let me show you something. That's the same dress in a different color way. Look at this one. Here's another one. This one's shorter. Look at this one. How cute is this? Look at this one. Look at this brightly colored one. So if you guys missed out on getting the dress that I wore to the wedding in that color way, y'all need to check out Buc-ee's because their clothing section is slapping right now. Because their clothing section is slapping right now.

We stopped at Dairy Queen for Blizzards, and before we even got to the window, w