Paella in Madrid

@maddyinmadrid

84.8K followers · usually 6.3K views a post

Views

63.2K

Likes

3.1K

Comments

41

Shares

347

SoundTikTok sound · original sound - maddyinmadrid

Promoted product

Casa Benigna

Why it worked

The video works by highlighting a highly exclusive and difficult-to-access dining experience, creating a sense of FOMO (fear of missing out) and desirability for the restaurant. The creator's personal endorsement and detailed description of the food, particularly the paella's socarrat and the salmon, add authenticity and appeal.

Summary

The creator visits Casa Benigna in Madrid, a highly sought-after restaurant known for its paella. She highlights the difficulty in getting a reservation and praises the salmon dish and the unique paella preparation, emphasizing the delicious socarrat.

Structure

1Introduction to Casa Benigna and its paella
2Difficulty of reservations and the owner's background
3Praise for the salmon dish
4Demonstration of the paella's socarrat
5

Original caption

I typically tell people that are visiting Madrid to not eat paella here but this place is actually legit paella #madrid #visitmadrid #madridfood #spain #españa

More from @maddyinmadrid

Product placement

Casa Benigna ACTS - it is a restaurant where the creator eats paella. Removing it would change what happens in the video.

On-screen text

Paella in Madrid

Transcript

This is the only place that I will eat paella from in Madrid. It's also one of the hardest reservations to get here. And by hard, I mean that I made this reservation in April. And it's on July 2nd. I love that it feels like you're in someone's living room. In Casa Benigna, the owner is from Alicante but also had a parent from Sweden. So when you see the salmon on the menu, I know it's weird for a Spanish restaurant, but you have to get it. I can't even describe how delicious it is, and I'm not even a big salmon person. They even flip the paella on its side, and it doesn't fall out because of this beautiful socarrat, a.k.a. the best part of paella. I've always gotten a chicken and vegetable one. I think it's the best. And then they also bring bread and butter to your table which is delicious. And then to finish these tejidos? Tejados? With chocolate. But yeah, make a reservation in advance.