Two years ago I tried

@avapraschnik

484.6K followers · usually 10.4K views a post

Views

575.1K

Likes

39.5K

Comments

66

Shares

8.3K

SoundTikTok sound · original sound - avapraschnik

Promoted product

Alex Cordobes cheesecakes

Why it worked

The creator leverages nostalgia and strong personal endorsement to create desire for a specific food item, encouraging viewers to seek it out on their own travels.

Summary

The creator revisits Alex Cordobes in Madrid to repurchase their highly-praised cheesecakes, specifically highlighting the creamy texture and Oreo crust of one flavor. They strongly recommend saving this spot for future visits.

Structure

1Recalls past experience with Alex Cordobes cheesecakes
2Returns to Madrid and buys them again
3Praises the creamy texture and Oreo crust
4Recommends the spot for future visits

Product placement

Alex Cordobes: ACTS - sells cheesecakes. Removing it would change what happens in the video.

Call to action

Original caption

A must stop when you’re in Madrid!! #Foodie #madrid #cheescake

More from @avapraschnik

On-screen text

Two years ago I tried cheesecakes from Alex Cordobes and I have not stopped thinking about them So now that I'm back in Madrid I had to get them again The Oreo and dulce de leche one are the complete move here ridiculously creamy and the Oreo one an Oreo crust best had, so save this spot for your time there

Transcript

Two years ago I tried cheesecakes from Alex Cordobes and I have not stopped thinking about them. So now that I'm back in Madrid, I had to get them again. The Oreo and dulce de leche one are the complete move here. Ridiculously creamy and the Oreo one has an Oreo crust. Best had, so save this spot for your next time there.