Utah moms on 4th of July

@janeinsane_

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Targetseen in 12 videos →

Why it worked

The video likely resonated due to its relatable humor about holiday preparations and the playful dynamic between the two women, tapping into the shared experience of celebrating the 4th of July.

Summary

Two women, seemingly friends, are preparing for a 4th of July celebration. They discuss plans, go shopping at Target for themed items, and playfully argue about patriotic attire and food.

Structure

1Discussing 4th of July plans and boating
2Shopping for patriotic outfits at Target
3Playful banter about clothing choices
4Preparing patriotic food and decorations
5Singing patriotic songs and enjoying the holiday

Product placement

Target: it ACTS as the store where the women shop for 4th of July themed clothing and accessories. Removing it would change the video's narrative. Levi's: it APPEARS as a sign in the background of the store. Removing it would not change what happens in the video.

On-screen text

Utah moms on 4th of July

Original caption

Nothing like a united country in the end🥹🇺🇸 #4thofjuly #utahmom #moms #momhumor #usa

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Transcript

You're patriotic. Hey, Jessica. We're going boating all day. But, are you coming to my barbecue later tonight? Yeah, we'll be there. And I love boating. You're so lucky. Oh, well, girly, you should buy a boat then. Oh, actually, can Chris come? I need him to teach me how to wake up surf. Well, Jessica, I can just teach you. Uh, I don't know. I feel like that'd be weird. See you tonight. Bye. Don't forget the Charcutery board. Bye. I'm going to go blow off some steam. Babe. Come over here. Babe, do you want to wear this tonight? Okay, Babe, what do you think? Babe? It's like you don't even care about the sharky board at all. Shikenly freakenly and shikenly put these on now. Babe, you're not wearing that, right? Kids, please be good tonight. Please. Oh, sweet corn on a cob. Hey kids, want some candy? Did you bring the sharky board? Yep, and I even made it patriotic. What the is this? Huh? That's the French flag. Girly, it's red white and blue. George Washington would be rolling in his grave right now. I worked so hard on this shark. Oh my god, why did I invite you? All right everyone. God bless America. Let that I love. Especially our two acres. Girly, guard the hot dogs, you patriotic. You want to sir. You want to sir.