Utah moms before back to school

@janeinsane_

3.8M followers · usually 581.1K views a post

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1.9M

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185.7K

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Selling · Other Product

PayPal

https://ad.doubleclick.net/ddm/clk/647348258;453893181;y;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D ↗

Why it worked

The video uses relatable humor about the back-to-school rush and the common experience of moms being overwhelmed. The integration of PayPal is subtle, presented as a solution that made shopping easy, aligning with the creator's "Utah mom" persona.

Summary

A mom humorously depicts the chaos of preparing for back-to-school, contrasting her frantic energy with her husband's calm reminder about the PayPal sponsorship. She then celebrates completing her back-to-school shopping using PayPal.

Structure

1Mom's pre-school chaos
2Husband's reminder about PayPal
3Mom's shopping and payment with PayPal
4Mom's celebratory reaction
5Mom's dramatic announcement about her daughter's haircut

Product placement

PayPalPartner (appears as a watermark on screen throughout the video, does not act, removing it would not change the video) PayPal (acts - the video shows the process of paying with PayPal for back-to-school shopping, and the creator explicitly states they used PayPal for their shopping. Removing this would change the video as the transaction would have no visible cause or method.)

Original caption

GETTING READY FOR BACK TO SCHOOL😭 Did all my shopping done through @PayPal, and it was SO EASY, now I’m going to savor the last of summer! #PayPalPartner

More from @janeinsane_

Their other posts in the index, biggest breakout first.

On-screen text

Utah moms before back to school PayPalPartner Kids, should we go to the pool? Kids, should we go to the pool? Are you ready for back to school? Are you ready for back to school? We've been ready for weeks I'm just so glad that I can stay on top of everything I'm just so glad that I can stay on top of everything It's my gift Wow Wow See you at the first day of school, mama See you at the first day of school, mama Babe, there's no time Babe, there's no time But remember, this video is sponsored by PayPal But remember, this video is sponsored by PayPal Not now, babe Did you say PayPal? PayPal It's done It's done It's done Yes Yes Mom Chickenleigh cut her hair CHICKENLEIGH

Transcript

Kids, should we go to the pool? Kids, should we go to the pool? Are you ready for back to school? Are you ready for back to school? Yep, just getting there We've been ready for weeks I'm just so glad that I can stay on top of everything I'm just so glad that I can stay on top of everything It's my gift Wow Wow See you at the first day of school, mama See you at the first day of school, mama Babe, there's no time Babe, there's no time But remember, this video is sponsored by PayPal But remember, this video is sponsored by PayPal Not now, babe Did you say PayPal? PayPal It's done It's done It's done Yes Yes Mom Chickenleigh cut her hair CHICKENLEIGH