I've wanted to renovate my kitchen for such a long time

@the_ladyplumber

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SoundTikTok sound · original sound - the_ladyplumber

Promoted product

RONAPRO by Dulux

2 videos

Why it worked

The creator leverages her relatable struggle with renovation costs and presents a practical, budget-friendly solution using a specific product. The "native mention" approach, where the product is integrated into a DIY project, makes the promotion feel authentic and less like a hard sell.

Summary

The creator wants to renovate her kitchen but finds it too expensive. She decides to refresh it with RONAPRO by Dulux paint, highlighting its washable and stain-resistant qualities. She plans to show the results in a follow-up video.

Structure

1Expresses desire to renovate kitchen but notes expense
2Introduces RONAPRO by Dulux paint as a solution
3Highlights paint features and VIPPRO discount
4Shows paint being mixed
5

Original caption

I’ve been wanting to renovate my kitchen for a while, but with the cost of everything these days… that’s going to have to wait. So instead, I’m giving it a refresh with RONAPRO by Dulux from @rona.en. I picked up the Elite line because washable walls in a kitchen just make sense with the way that I cook😅 Now let’s see if a fresh coat of paint can make this space feel brand new again! • • #theladyplumber #BuildItRONA #RONAPRObyDulux #sponsored #DIY

More from @the_ladyplumber

Product placement

RONA (store) - appears as a store front and in the background. Removing it would not change what happens in the video. RONAPRO by Dulux (paint) - ACTS. The video is about using this paint to refresh a kitchen. Removing it would change what happens in the video. DULUX (paint brand) - ACTS. It is part of the RONAPRO by Dulux product name and is shown on the paint cans. Removing it would change what happens in the video. VIPPRO (membership program) - ACTS. It is mentioned as the reason for a discount. Removing it would change what happens in the video.

Call to action

stay tuned for Part 2 where I show you the results and give you my first impressions

On-screen text

THE PLUMBER I've wanted to renovate my kitchen for such a long time but everything's so expensive so I patched some walls and we're gonna put some fresh paint on instead RONA has a new paint line for pros the RONAPRO by Dulux which has four different sub brands starting at $27.99 plus I get an extra 10% off paint and paint accessories for being a VIPPRO member as it's more washable and stain resistant for when you get Sunday tomato sauce all over the walls no matter the project there's a RONAPRO by Dulux paint for you stay tuned for Part 2 where I show you the results and give you my first impressions So let's try it

Transcript

I've wanted to renovate my kitchen for such a long time but everything's so expensive so I patched some walls and we're gonna put some fresh paint on instead Rona has a new paint line for pros the RONAPRO by Dulux which has four different sub brands starting at $27.99 plus I get an extra 10% off paint and paint accessories for being a VIPPRO member as it's more washable and stain resistant for when you get Sunday tomato sauce all over the walls no matter the project there's a RONAPRO by Dulux paint for you stay tuned for Part 2 where I show you the results and give you my first impressions So let's try it