"why do you want to renovate? it looks fine!"

@caroldemaurohome

21.2K followers · usually 9.7K views a post

Views

2.6M

Likes

344.9K

Comments

952

Shares

22.6K

SoundTikTok sound · original sound - caroldemaurohome

Why it worked

The video taps into the common desire for home improvement and transformation, showcasing a dramatic before-and-after of a kitchen renovation. The relatable "why renovate?" question and the satisfying reveal of a dream kitchen likely resonated with viewers interested in home decor and DIY projects.

Summary

The video showcases a kitchen renovation, starting with the original kitchen and then revealing the transformed space. The creator explains that they had a vision for the kitchen and spent six months renovating it to achieve their dream kitchen.

Structure

1Showing the original kitchen
2Questioning the need for renovation
3Revealing the transformed kitchen
4Explaining the vision and renovation process
5Highlighting the new layout and features

On-screen text

"why do you want to renovate? it looks fine!" "because we had a vision."

Original caption

Trust me, I have a vision 🙌🏼 When we bought our Charlotte home almost 2 years ago we knew this long kitchen had a LOT of potential to become the kitchen of our dreams. It took us 6 months to completely transform it, change the layout, add a bigger window, and a walk-in pantry!