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@thebookoftw

2.2K followers · usually 1.5K views a post

Views

83.8K

Likes

18.8K

Comments

76

Shares

852

SoundTikTok sound · original sound - imwhateveryoulike

Promoted product

Ross

Ross Dress for Less offers the best bargains on the latest trends in clothing, shoes, home decor and more! Find your store today!

7 videos6 creators

Why it worked

The video leverages the relatable desire for comfortable loungewear and the thrill of finding good deals at a popular discount retailer like Ross. The quick try-on format and mirror selfies are engaging and visually showcase the products effectively.

Summary

The creator is in a fitting room at Ross, trying on various loungewear items including skirts, shorts, and pants. She models each outfit in the mirror, showcasing different styles and fits.

Structure

1Creator enters fitting room with multiple clothing items.
2Tries on a ruffled green skirt and poses.
3Tries on a ruffled cream skirt and poses.
4Tries on black shorts with a yellow waistband and poses.

Original caption

I basically live in loungewear at this point. @Ross#rossfinds #clothinghaul #loungewear #haul

More from @thebookoftw

Product placement

Ross (a retail store that sells clothing and other goods) APPEARS as the location where the creator is shopping. Removing it would change the context of the video, but not the core action. The creator is trying on clothes from Ross. The clothing itself (skirts, pants, shorts) are ACTS as items being tried on and modeled by the creator. Removing them would change the video's content.