Why it worked
It uses a highly relatable 'struggle' hook that resonates with engineering students, positioning the service as a solution to the pain points mentioned.
Summary
A video showing a person coding on a laptop with an overlay text expressing the challenges of engineering studies. The video promotes a service for IT assignment assistance.
Structure
- 1Displaying complex code on a laptop screen
- 2Overlaying text about the struggles of engineering subjects
- 3Highlighting the enjoyment found in the challenge
- 4Implicitly offering help via the link in bio
Product placement
The video promotes 'Joki IT' (an assignment help service) through the caption and the link in the bio.
On-screen text
mtk goblok, fisika goblok "kenapa masuk teknik?" justru disitu letak asiknya!