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All breakouts
37.2Text-HeavyDirect Question hook
Hook
oh ini cita - cita kamu?
@jokiit.com
13.9K followers · usually 6.7K views a post
Views
250.5K
Likes
38.5K
Comments
156
Shares
2.8K
Why it worked
It leverages the 'relatable student struggle' trope to build rapport before subtly demonstrating technical competence to sell a service.
Summary
A student shares a relatable moment about choosing their IT major unexpectedly. The video uses a screen recording of a workflow automation tool to highlight their technical skills while promoting their IT assignment service.
Structure
- 1Text overlay posing a question about career goals
- 2Creator denies the assumption
- 3Creator explains they chose the major spontaneously
- 4Visual of complex coding workflow as proof of skill
- 5Implicit promotion of IT assignment services
Product placement
The video promotes jokiit.com, an IT assignment service, by showcasing technical coding workflows.
On-screen text
oh ini cita - cita kamu?
BUKAN KAKK
gatau tiba - tiba aku ambil
jurusan ini dengan suka rela
Original caption
penasaran aja #programming #sisteminformasi #jokimurah #anakit #jokiit
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