this is how Chinese tech companies design supermarkets

this is how Chinese tech companies design supermarkets. Let me show you how Chinese tech companies completely trying to change how Chinese people do their supermarket shopping. Come with me. Look how many durians they have right at the front. China is the most competitive consumer market in the entire world. This competition is also called 内卷. And that is why Chinese consumers are so spoiled. There's even a place here where you can store your pet. I think he does not like it. This store operates like a warehouse that also lets people shop in person. Here, so here you see how the deliveries are being sent out. So actually only 30% of the sales come from in store visits. Most of the sales are made from online channels. This shop operates also as data collection center from China's tech giant Alibaba online. That's very interesting is that the shop has dynamic pricing, which all the price tags are digital. Even weather can influence the hourly price. See how the prices here are changing in real time. Tofu 20ct. Look at the prices went down a lot. Chinese consumers love live seafood. So you have a whole area here. You can even have live seafood delivered to your house in a special bag. So it will arrive and still be alive. This whole place is a mix of shopping and eating. It's like a market, if you will. So here you can select your meat. And then you can have them grill it for you at the same time. A corner with Hong Kong food. Dumplings. The demand for organic produce is really growing here in China. And you have a lot of variety in the shop actually, which I am personally very pleased about. And the QR code that you find on the packages here. These are where the items are from. So as someone who's really interested in the everyday economics of China. I think Hema is a very interesting place to visit because you can really see Chinese consumer habits, food trends and also spending patterns evolve in real time. And as someone who works in the supply chain in China, I just find this place very fascinating.