Why it worked
The video effectively uses a 'before and after' format to showcase a tangible skin transformation, appealing to viewers struggling with similar issues. The clear demonstration of a double cleansing routine, a popular skincare practice, combined with the use of K-beauty products, likely resonated with the target audience.
Summary
The video demonstrates a double cleansing skincare routine for acne-prone skin. It shows the application of a cleansing balm followed by a foam cleanser, highlighting the benefits of each step for clearer skin.