"My Skin Before Korean Skincare"

@chinaechetam_

12.1K followers · usually 6.0K views a post

Views

103.5K

Likes

3.7K

Comments

72

Shares

101

SoundTikTok sound · original sound - alexeubank2.0

View velocity

+68.4K views over 28.8d · ~2.4K/day · 12 observations

Promoted product

AXIS-Y Intensive Brightening Cream

Target dark spots and uneven skin tone with AXIS-Y TXA 2.5% Intensive Brightening Cream, formulated with niacinamide, glutathione and ceramide.

3 videos2 creators

Why it worked

The video effectively uses a 'before and after' format to showcase a visible transformation, which is highly engaging. The use of a specific, identifiable product with a clear benefit (comfortable, glowing skin) makes it relatable and aspirational for viewers interested in skincare.

Summary

The creator shows a "before" of their skin and then demonstrates applying the AXIS-Y Intensive Brightening Cream, showing the "after" result. The video highlights the positive change in their skin after using Korean skincare.

Structure

1Showing skin before Korean skincare
2Applying AXIS-Y Intensive Brightening Cream
3Showing skin after Korean skincare
4

Original caption

My skin has been feeling so comfortable lately. #axisy #skincareroutine #glowingskin

More from @chinaechetam_

Product placement

AXIS-Y Intensive Brightening Cream TXA 2.5% (ACTS): The creator applies this cream to their face as part of their skincare routine, demonstrating its use and visible result. Removing it would change the demonstration of the skincare routine. AXIS-Y (APPEARS): This is the brand name on the product being used. Removing it would not change what happens in the video, but it would remove brand identification.