@kthru.12 — 10x breakout selling Necessaire

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Unfortunately, it's way too hot for me to be putting on oils, butters, serums. I am not doing all that shit. I'm so sorry. It's way too hot.

@kthru.12

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Necessaire

At Nécessaire, we believe in less but better. We design the personal care we need - The Necessary™ - that supports our health and wellness. We are Climate Neutral Certified, Plastic Neutral Certified and a 1% For The Planet Member. Free shipping | Free returns. #careforyourbody #careforyourplanet #necessaire.

Why it worked

The video provides practical, actionable advice on achieving radiant skin in hot weather by showcasing a variety of lightweight, effective products. The creator's personal experience and clear explanations of each product's benefits, combined with visual demonstrations, make the content relatable and trustworthy, encouraging viewers to try the recommended routine.

Summary

The creator shares their routine for achieving radiant skin in hot weather without using heavy oils or butters. They recommend using a gentle exfoliating cleanser with a washcloth or net, followed by a lightweight body wash and a non-greasy body lotion or sunscreen. The video highlights specific product recommendations from brands like Necessaire, Salt & Stone, Josie Maran, Cellmax, Hempz, Brunel, and Bask, emphasizing their hydrating and non-sticky formulas.

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Transcript, structure and on-screen text

6 beats, a 1,211-word transcript and 97 lines of on-screen text — the parts you need to write your own version.

Original caption

A Bodycare Routine without Oils, Creams, or Thick Body Butters! In the heat, I use less, as more moisturizing layers means more sweating and stained clothes. I wouldn’t recommend! I opt for the lightest textures with the quickest dry-downs that don’t compromise on moisture, sun protection, or scents. Pick one thorough cleanser, one lightweight, moisturizing option, and you can even skip body lotion and choose a moisturizing sunscreen with sweat resistance. Choices! Options from the brands below! @GOSHI @Nécessaire — Hinoki Body Wash, Olibanum Body Wash @celimax.global — TXA Body Concentrate Pads (New!) @Brunel — Awakening Body Lotion @Hempz — Triple Moisture Body Moisturizer, Original Body Moisturizer @Josie Maran — Whipped Argan Oil Body Butter, Hydrating Argan Oil Body Wash @SALT & STONE — Lily Yuzu Body Wash @Bask Suncare Miami — Invisible SPF Spray #bodycare #sunscreen