trying to find long-lasting dog chews

@orianasiphanoum

244.4K followers · usually 43.6K views a post

Views

434.6K

Likes

16.7K

Comments

56

Shares

571

SoundTikTok sound · Sunny Spring Morn

Promoted product

Litto Howlerlittohowler.com

Handcrafted climbing rope dog leashes designed for safety, durability, and everyday adventures. Sustainably sourced, single-ingredient treats and chews for dogs and cats, made with intention from farm to bowl. Thoughtfully made gear and fuel for pets who do it all with you.

Why it worked

The video uses a relatable 'test' format that provides social proof for a specific product while addressing a common pain point for dog owners: finding long-lasting, healthy chews.

Summary

A creator tests a hairy cow ear dog chew from Litto Howler to see how much her dog can consume in 15 minutes. She highlights the product's benefits, including its digestibility and dental health support, and gives it a positive review.

Structure

1Introduce the dog chew challenge
2Explain the benefits of the product
3Show the dog's progress after 15 minutes
4

Original caption

😳 my heavy chewer vs. 15 minutes with a HAIRY cow ear 🐾✨🦴 trying to build a roster of long lasting (safe and healthy!) chews for my big dog! we got this from @Litto Howler hairy cow nose IS Kanga approved 🐄⭐️ (we definitely are gonna get a few sessions out of this) - single-ingredient - cartilage chew with hair rich in protein and fiber - supports jointly health and gently scrapes away plaque - supports gut movement and stool quality - teeth and gums we’re looking great - digestible with solid 💩 - she liked focusing on the base of the chew the most and hasn’t made it to the “ear” part yet #dogchew #dogfood #dogenrichment #longlastingchew #dogchews

More from @orianasiphanoum

Product placement

The Litto Howler hairy cow ear is the main subject of the video, shown being held and chewed by the dog.

On-screen text

trying to find long-lasting dog chews HAIRY COW EAR 15:00 6:49 12:49 15:00 hairy cow ear * highly digestible * single-ingredient * low in fat * rich in protein and fiber * supports dental health before after litto howler dehydrated grass-fed beef ear chew $12.99 KANGA APPROVED

Transcript

Let's give Kanga a hairy cow ear. She's a tough chewer and we're trying to build a roster of long-lasting chews, so I give her 15 minutes of chew time to see how much she can get through. This is supposed to be highly digestible because it's a single-ingredient chew made of cartilage. They're low in fat and rich in protein and fiber, and the dense texture and fur support dental health. In 15 minutes, and this is her progress. There's not really a strong odor, it just smells a little beefy. I got this from Litto Howler for $12.99. They said the fur on this helps clean teeth and kind of brush through their digestive tract. This is going to last longer than the hairy cow snout. It doesn't really smell and she's a big fan, so it's Kanga approved.