I BOUGHT THIS

@shaun_with_au

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SoundTikTok sound · original sound - arlethnataly1

Promoted product

Oraimo Smartwatch

Why it worked

The video likely performed well due to its relatable "unboxing" format and the creator's enthusiastic, genuine reaction to the product's perceived value, especially the packaging and included accessories. The focus on aesthetics and the "freebie" (AirPods) taps into common consumer desires.

Summary

The creator unboxes and reviews an Oraimo Smartwatch, highlighting its premium packaging and the inclusion of three interchangeable straps (black, blue, and metal). They express satisfaction with how the watch complements their outfits and the value added by the free AirPods.

Structure

1Introduction of the Oraimo Smartwatch purchase
2Unboxing and commentary on premium packaging
3Showcasing the three included watch straps
4Demonstrating the watch's versatility with outfits
5

Original caption

W Purchase don’t you think #oraimo #smartwatch #Tech #techtok #ilovetechnology

More from @shaun_with_au

Product placement

Oraimo Smartwatch: ACTS - it is the product being reviewed and showcased for its features and packaging. Removing it would change the entire video. Oraimo Airpods: ACTS - they are included as a free accessory with the smartwatch, enhancing its value proposition. Removing them would change the perceived value of the purchase.

On-screen text

I BOUGHT THIS ORAIMO SMARTWATCH FOR 260,000 UGANDA SHILLINGS. AND QUITE FRANKLY, ORAIMO WAS ABOUT TO TAKE ALL MY MONEY BECAUSE THEY DID NOT NEED TO GO THIS HARD IN THINGS LIKE THE PACKAGING. AT THIS. WITH LIKE THREE ONE BLACK, ONE BLUE, AND ONE, A METAL FINISH THAT CAN LITERALLY FIT EVERY, OR ALL MOST KIND OF OUTFITS. ME ACTUALLY SHOW SEE WHAT I MEAN. THIS THING COMPLIMENTS MY OUTFIT AND COUPLED UP WITH THE FREE AIRPODS THAT IT COMES WITH I FEEL SO GOOD RIGHT NOW THAT I MIGHT JUST GO OUT. AND QUITE FRANKLY, A SMARTWATCH WAS ALWAYS WANTED

Transcript

I bought this Oraimo Smartwatch for 260,000 Uganda shillings. And quite frankly, Oraimo was about to take all my money because they did not need to go this hard in things like the packaging. At this. With like three, one black, one blue, and one, a metal finish that can literally fit every, or all most kind of outfits. Let me actually show. See what I mean. This thing compliments my outfit and coupled up with the free AirPods that it comes with. I feel so good right now that I might just go out. And quite frankly, a smartwatch was always wanted.