Why it worked
The video combines a relatable "get ready with me" format with personal storytelling and a hint of mystery about the creator's name. The use of popular, recognizable beauty products also appeals to a wide audience interested in makeup tutorials and product recommendations.
Summary
The creator demonstrates a full makeup routine using various products from brands like Dior, Rare Beauty, Fenty, Tarte, Makeup by Mario, and YSL. She shares personal anecdotes about her name and her journey learning Kyrgyz, while applying each product and explaining its purpose.