I am here on the Naval base in San Diego for the NASCAR race.

@jordanagajanian

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SoundTikTok sound · original sound - jordanagajanian

Promoted product

Spectrum

3 videos3 creators

Why it worked

The video effectively integrates the sponsor, Spectrum, by showcasing its role in connecting the driver with fans and enabling online racing, making the promotion feel organic within the exciting context of a NASCAR event.

Summary

The creator attends a NASCAR race in San Diego, sponsored by Spectrum. She gets a behind-the-scenes look at the garage and pits, interviews a driver about how Spectrum keeps him connected, and experiences the event from various vantage points, including the driver's meeting.

Structure

1Introduction at NASCAR San Diego event
2Behind-the-scenes tour of garage and pits
3Interview with driver Carson Hocevar about Spectrum
4Attending the driver's meeting
5

Original caption

Come spend the day with me behind the scenes at NASCAR San Diego! Thank you @Spectrum for having me this weekend and keeping me connected to what I love most- RACING💙 #spectrumpartner

More from @jordanagajanian

Product placement

Spectrum (ACTS - provides connectivity for the driver to stay in touch with fans, removing it would change the story of how the driver stays connected) | NASCAR (APPEARS - the event name, removing it would change the context of the video) | IHOP (APPEARS - sponsor logo on the leaderboard, removing it would not change the story) | GoodYear (APPEARS - tire brand, removing it would not change the story) | Chevrolet (APPEARS - car manufacturer logo, removing it would not change the story)

On-screen text

G-62 SAN DIEGO CUP SERIES GARAGE AND PITS JUNE 2024 JORDAN HOGAN IHOP SAN DIEGO 12 LAPS TO GO 1. 77 HOCEVAR 2. 48 REDDICK 3. 67 HEIM 4. 5 LARSON 5. 23 WALLACE 6. 54 GIBBS 7. 35 HERBST 8. 1 CHASTAIN 9. 16 ALLMENDINGER 10. 10 ELLIOTT 11. 48 BOWMAN 12. 38 Z. SMITH 13. 91 MAGNUSSEN -0.22 -0.76 -1.21 -1.38 -1.75 -2.34 -2.67 -3.00 -3.36 -3.60 -3.78 -4.24

Transcript

I am here on the Naval base in San Diego for the NASCAR race. I am spending the weekend with Spectrum. I'm gonna give you a behind the scenes look of everything that's going on in the garage and the pits. So let's go. We are heading to the cup garage where we're gonna meet the Spectrum team, meet the Spectrum driver, Carson Hocevar, that's first order of business. I actually got to interview Carson the day before and hear about how Spectrum helps him stay connected with his fans. Obviously, we play iRacing a bunch, we've been hosting these online races and they all run Spectrum paint schemes. So everybody looks the same. They all run with you. That's cool. Oh, that's cool. Yeah, it's fun. Now we're heading to the driver's meeting. You guys are gonna freak out when you see where this driver's meeting is. Look. What an amazing day. That was so much fun. Thank you to Spectrum for taking me behind the scenes and connecting me to what I love most. Racing. I will see you guys at the next one. Bye.