Chargers game day vlog

@miahowerton

325.8K followers · usually 51.5K views a post

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3.5M

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SoundTikTok sound · original sound - miahowerton

View velocity

+1.9M views over 3.3d · ~575.2K/day · 4 observations

Promoted product

Toyota of Socal

Why it worked

The video leverages the excitement of a live sports event and a "day in the life" vlog format, subtly integrating the sponsor's offerings as part of an aspirational experience. The creator's genuine enthusiasm and the exclusive access provided by Toyota of Socal create a compelling, native advertisement.

Summary

The creator documents her experience attending a Los Angeles Chargers game, highlighting the VIP treatment and access provided by Toyota of Socal. The vlog showcases various activations and experiences, including a spin-to-win game, a patio area, and watching the game from a cabana section, culminating in walking on the field.

Structure

1Introduction to Chargers game day vlog with Toyota of Socal
2Arrival at the stadium and Toyota patio experience
3Engaging with Toyota's activation and winning a prize
4Experiencing the VIP cabana section and watching the game

Original caption

always the BEST time with @ToyotaSoCal ⭐️ come with me to the @los angeles chargers game eeek!! #ad #footballsunday #footballgame #footballseason #chargers

More from @miahowerton

Product placement

Toyota (car brand): Appears as a watermark on a car and as a logo on a building and on merchandise. Removing it would not change what happens in the video. Toyota of Socal (dealership/brand): Appears as text on screen and is mentioned in the transcript. It is associated with providing VIP access and a car for the game day experience. Removing it would change the context of the sponsorship. LA Chargers (football team): Appears as text on screen and in the stadium. The video is about attending their game. Removing it would change the topic of the video.

On-screen text

Chargers game day vlog with Toyota of Socal

Transcript

I had the best day ever because Toyota of Socal took me to a Chargers game day vlog with Toyota of Socal. I had the best day ever because Toyota of Socal took me to a Chargers game. And you guys know I'm a Toyota girl for life. Once we got into the stadium, we headed straight to the Toyota patio, which is just the best place to hang out. It has all the good vibes. Also, I got to bring Avery, so that was amazing. I was very intrigued by this big wheel that you could spin to win. And I won this cute Tacoma t-shirt. You know, Dustin's gonna steal that. And then we went to Toyota's Lower Plaza activation. The Toyota Rav4 there, it made me want one so bad. I love that car. And then we headed to my favorite part of the stadium. We got to walk on the field. I was literally so close to them. Touch them. Lock in for game time. Definitely a true VIP experience. And then we headed to our cabana section. This is where we got to watch the game from. Um, you guys know me, I immediately went straight for the food. I myself a little plate and this was my view to eat. It was insane. The nachos were so fire. The Chargers kicker was warming up right in front of us. And then we got to enjoy the game. We even got to go on the field after. And it was all possible thanks to Toyota SoCal.