5th July 5pm

The video leverages a common engagement tactic (a treasure hunt/giveaway) with a clear prize and a local focus, encouraging community participation and brand visibility.

A woman from Gabrielle's Ice Cream announces a giveaway of £20 worth of gift vouchers hidden along the Redcar seafront. She then demonstrates how she has hidden the vouchers in a box, secured with a rock, and waits for someone to find them.

Gabrielle's Ice Cream (ACTS - the business is the subject of the giveaway, and the location of the giveaway is implied to be their shop, and the gift vouchers are their product. Removing it would change what happens in the video.) Costa Coffee (APPEARS - a logo on a cup visible in the background. Removing it would not change what happens in the video.)