Gabrielles

@gabriellesicecream0

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SoundTikTok sound · Three Lions (Football's Coming Home)

Promoted product

Gabrielles

Why it worked

The promotion leverages a timely national event (England reaching the semi-finals) and a playful, personalized offer (free ice cream for specific names) to create buzz and drive foot traffic to the ice cream parlour.

Summary

Gabrielle's ice cream parlour is offering free England-themed ice creams to anyone named Harry or Jude on Wednesday, July 14th, to celebrate England reaching the semi-finals. Customers will need to show ID to claim their free treat.

Structure

1Introduction of Gabrielle's and the question about children's names
2Date and occasion: Wednesday, July 14th, celebrating England in the semi-finals
3The offer: Free England top ice creams from Gabrielle's
4Eligibility: For anyone called Harry or Jude
5Requirement: ID is required

Original caption

World Cup Special!! ⚽️ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🏆 🍦 Valid All Day Wednesday the 15th of July. 1 Per Customer. #comeonengland #fifaworldcup #gabriellesicecream

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Product placement

Gabrielles: ACTS - it is the name of the ice cream parlour giving away free ice creams. Removing it would change who is giving away the ice creams. This is promotional. England: APPEARS - it is the name of the country and the team being celebrated. Removing it would change the context of the promotion but not the core offer. This is incidental.

Call to action

ID IS REQUIRED

On-screen text

Gabrielles IS UR CHILD CALLED HARRY? OR JUDE? WEDNESDAY 14TH JULY IN CELEBRATION OF ENGLAND MAKING IT TO THE SEMI FINALS GABRIELLE'S WILL BE GIVING FREE ENGLAND TOP ICE CREAMS TO ANYONE CALLED HARRY OR JUDE ID IS REQUIRED ENGLAND ENGLAND

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