"We don't serve syrup here."

@chelseavaughn_

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SoundTikTok sound · Carefree Days

Promoted product

Salt's Cure

Healthy comfort food using hand crafted local ingredients. Good for you and the planet. Restaurant, Bar and Market.

Why it worked

The video taps into the popular 'foodie' niche by reviewing a highly-rated, specific dish from a well-known LA restaurant. The creator's genuine surprise and detailed sensory description of the pancakes create an engaging and relatable experience for viewers interested in trying new food spots.

Summary

The creator visits Salt's Cure in Los Angeles to try their famous griddle cakes, which were recommended by a commenter. Despite initial surprise at the lack of syrup, she finds the pancakes to be rich, flavorful, and delicious, though not traditionally fluffy. She concludes they are very good but not her absolute favorite.

Structure

1Introduction and initial reaction to no syrup
2Arriving at Salt's Cure and seeing the menu
3Trying the OG griddle cakes with cinnamon molasses butter
4

Original caption

Replying to @Cerdarious FINALLY made it to try these famous griddle cakes #pancakes #losangeles #lafoodie

More from @chelseavaughn_

Product placement

Salt's Cure (restaurant): ACTS - The restaurant is the subject of the video, and its menu and food are shown and reviewed. Removing it would fundamentally change the video. Breakfast by Salt's Cure (restaurant name on menu and signage): ACTS - This is the name of the restaurant being reviewed. Removing it would change the video.

On-screen text

We don't serve syrup here. WUT Trying & judging the most famous pancakes in LA PART 2 Reply to Cerdarious's comment If it ain't Salts Cure I don't want it!! told me that breakfast Salt's Cure had the best pancakes in LA, hands down So, we're going to find out if that's true today For once, we have pancakes that didn't cost $17 These were only 10, so we're The restaurant itself is nothing special It's like 10 tables, a grill and that's it But that's fine with me I was in it for me I got the OG with the cinnamon molasses butter and first impressions, absolutely stunning These have literally hyped that I don't know if I'm I was personally offended didn't have syrup, but Once I bit into these, I understood why They are so rich and so The flavor itself was incredible, like they tasted kind of caramelized. And the texture was giving not fully cooked in an intentional way Almost like batter I know some people like that, but I'm more of a pancake kind of girl It's super hard for me compare these to other traditional. But overall, yes, they freaking delicious But it's one of those that are so rich that only have so much of it They're very good but do not get my number one spot

Transcript

We don't serve syrup here. WUT Trying & judging the most famous pancakes in LA PART 2 Reply to Cerdarious's comment If it ain't Salts Cure I don't want it!! told me that breakfast Salt's Cure had the best pancakes in LA, hands down So, we're going to find out if that's true today For once, we have pancakes that didn't cost $17 These were only 10, so we're The restaurant itself is nothing special It's like 10 tables, a grill and that's it But that's fine with me I was in it for me I got the OG with the cinnamon molasses butter and first impressions, absolutely stunning These have literally hyped that I don't know if I'm I was personally offended didn't have syrup, but Once I bit into these, I understood why They are so rich and so The flavor itself was incredible, like they tasted kind of caramelized. And the texture was giving not fully cooked in an intentional way Almost like batter I know some people like that, but I'm more of a pancake kind of girl It's super hard for me compare these to other traditional. But overall, yes, they freaking delicious But it's one of those that are so rich that only have so much of it They're very good but do not get my number one spot