POV: there are 1200 coffee shops in Chicago.

@buildingafterhours

1.4K followers · usually 514 views a post

Views

31.5K

Likes

1.0K

Comments

156

Shares

16

SoundTikTok sound · Classic classical gymnopedie solo piano(1034554)

Promoted product

after hourshttps://tally.so/r/MeGvgg ↗

Why it worked

The video taps into a common frustration for many people who enjoy coffee shops but find them closing too early. By posing a relatable problem and hinting at a solution, it creates curiosity and encourages engagement with the waitlist.

Summary

The creator highlights the scarcity of late-night coffee shops in Chicago, suggesting a gap in the market for a third place to hang out. They are building a network of late-night coffee shops launching this fall and are inviting viewers to join their waitlist.

Structure

1Problem: Few coffee shops are open late in Chicago.
2Statistic: Only 2% of 1200 coffee shops are open past 7 pm.
3Question: Where can people go to hang out late during the week?
4Solution: Building a network of late-night coffee shops.
5Call to action: Join the waitlist for the fall launch.

Call to action

Follow us and join our waitlist if you want to be a part of our late night coffee shops network coming to you THIS FALL

On-screen text

Original caption

If this sounds like you, you’re not alone 🫂We all love coffee shops, but they all close way too early 😡 Follow us and join our waitlist if you want to be a part of our late night coffee shops network coming to you THIS FALL 🍁🍂 #latenightcoffee #afterhours #chicagocoffeeshops #creatorsearchinsights #musttrycoffeeshop

POV: there are 1200 coffee shops in Chicago. Maybe 2% are consistently open past 7pm. 1200 x 2% = not a lot Where does someone go if they want a third place to hang at during the week??