Why it worked
The video leverages the popular ASMR trend with visually appealing, dessert-themed items. The "this or that" format creates engagement by prompting viewers to consider their own preferences, while the close-up shots and satisfying sounds enhance the ASMR experience.
Summary
The creator presents two dessert-themed items, one a strawberry mochi and the other a pink jar with cube-shaped candies and flower decorations. They interact with both items, bringing them close to the microphones and then to their mouth, seemingly to taste or experience them, before making a choice.