Why it worked
The video likely performed well due to its use of a popular ASMR format combined with a visually striking and slightly provocative concept (spit painting with red makeup). The creator's engaging personality and the use of trending audio likely contributed to its reach.
Summary
The creator, dressed in makeup and with long red hair, holds up a palette of makeup colors. She applies red makeup to her fingers and then to her face, mimicking the character Elmo. She then applies it to her lips and cheek, and ends by holding her fingers up to the camera.
Structure
- 1Introduction with text overlay
- 2Applying makeup to fingers
- 3Applying makeup to face
- 4Applying makeup to lips and cheek
- 5Close-up of fingers with makeup
- 6Final pose with makeup on fingers
Call to action
What color should I use on you next?
On-screen text
YOU ASKED FOR RED...
DON'T BLAME ME 🔴