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29.1Talking HeadBefore / After hook
Hook
ich bau meine App Wo liegt das? Nach über 10 Millionen Downloads komplett um
@jaysquaredcom
1.8K followers · usually 1.3K views a post
Views
39.1K
Likes
554
Comments
21
Shares
20
Why it worked
The creator is transparent about the challenges of their app (low retention despite high downloads) and is seeking to engage their audience by asking for their opinion and a call to action (like/subscribe). This creates a sense of community and encourages interaction.
Summary
The creator is pivoting their geography learning app, which has over 10 million downloads, into a gaming platform. They are introducing a new game called Border Hop, where players find the shortest path between countries, hoping this will increase user retention.
Structure
- 1Introducing the app and its success
- 2Explaining the pivot to a gaming platform
- 3Demonstrating the new game, Border Hop
- 4Discussing the problem of user retention
- 5Explaining the new strategy with casual games
- 6Call to action
Product placement
Original caption
#appdeveloper #claude
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