The NPC (TikTok Brain)

The video likely performed well due to its relatable and humorous categorization of people based on fragrance choices, tapping into a niche interest within TikTok's fragrance community. The use of a recognizable celebrity like Leonardo DiCaprio and the meme-like format of "archetypes" likely increased engagement and shareability.

This TikTok slideshow presents different archetypes of people based on their fragrance choices, using images of Leonardo DiCaprio with various perfumes surrounding him. It humorously categorizes individuals into "NPC," "Popular Kid," "Teacher," "Best Friend," and "ME" based on perceived scent profiles.