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All breakouts
36.7Silent UGCOther hook
Hook
The NPC (TikTok Brain)
@purescents101
2.0K followers · usually 2.7K views a post
Views
96.1K
Likes
1.7K
Comments
82
Shares
59
Promoted product
fragrances
Why it worked
The post leverages relatable archetypes and a popular celebrity image to create a sense of identity and aspiration around specific fragrance choices, encouraging engagement through shared opinions and personal identification.
Summary
This is a slideshow post that categorizes different types of people based on the fragrances they supposedly wear, using images of Leonardo DiCaprio as a backdrop. The post progresses through different archetypes like 'NPC', 'Popular kid', 'Teacher', 'Best friend', and 'Me', each associated with a specific set of perfumes.
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Transcript, structure and on-screen text
5 beats and 11 lines of on-screen text — the parts you need to write your own version.
Original caption
#fragrancetiktok #fragrance #fyp
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