Why it worked
The post leverages relatable archetypes and a popular celebrity image to create a sense of identity and aspiration around specific fragrance choices, encouraging engagement through shared opinions and personal identification.
Summary
This is a slideshow post that categorizes different types of people based on the fragrances they supposedly wear, using images of Leonardo DiCaprio as a backdrop. The post progresses through different archetypes like 'NPC', 'Popular kid', 'Teacher', 'Best friend', and 'Me', each associated with a specific set of perfumes.
Product placement
Dolce & Gabbana Light Blue Eau Intense: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
WD-40: acts - it is a product, and is presented as part of a collection of products. Removing it would change the collection.
Versace Eros Flame: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Jean Paul Gaultier Le Male: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Emporio Armani Stronger With You Intensely: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Invictus: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Louis Vuitton Ombre Nomade: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Acqua di Gio Profondo: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Versace Dylan Blue: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
YSL Yves Saint Laurent: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Viktor & Rolf Spicebomb Extreme: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Xerjoff Erba Pura: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Moschino Toy Boy: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Oud for Greatness: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Maison Kurkdjian Paris Grand Soir: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
1 Million Parfum: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Nishane Ani: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Valentino Uomo Intense: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Bond No 9 New York: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Louis Vuitton Imagination: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Parfums de Marly Layton: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Replica Maison Margiela: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Parfums de Marly Oajan: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Creed Aventus: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Jean Paul Gaultier Le Male Elixir: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Davidoff Cool Water: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.
Jean Paul Gaultier Le Male Le Parfum: acts - it is a cologne, and is presented as part of a collection of colognes. Removing it would change the collection.