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10.0Talking HeadStory Open hookEntertainment
Hook
For Anshu Moorjani,
@60minutes
3.4M followers · usually 72.8K views a post
Views
618.8K
Likes
42.4K
Comments
237
Shares
883
Why it worked
The video taps into the narrative of perseverance against significant odds, showcasing a challenging, long-term goal being achieved after numerous failures. This relatable struggle and eventual triumph resonates with viewers.
Summary
Anshu Moorjani, after 41 attempts and five years of trying, successfully completes "the Knowledge" exams to earn his London black cab license. The video highlights the difficulty and historical significance of this achievement.
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Transcript, structure and on-screen text
5 beats, a 156-word transcript and 9 lines of on-screen text — the parts you need to write your own version.
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Original caption
After 55 attempts over five years, Anshu Moorjani finally completes “the Knowledge” series of exams, earning a London black cab license. #cabbies #taxidriver #london #drivingtest
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