Oh, damn.

@alphabetagamer

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SoundTikTok sound · original sound - alphabetagamer

Promoted product

Living Hell

A co-op horror where you must retrieve specimens before sunrise, as solar radiation twists animals and humans into terrifying mutations. From the creator of DEVOUR.

Why it worked

The video effectively uses a combination of unsettling visuals and a clear explanation of the game's premise and inspirations to create intrigue. The mention of popular games like Resident Evil and Lethal Company taps into existing fanbases, while the promise of a unique horror experience draws in new players.

Summary

This video showcases "Living Hell," an indie co-op horror game inspired by Resident Evil and Lethal Company. Players are tasked with extracting specimens in a post-apocalyptic future filled with mutated creatures, with the game set to release on Steam later this year.

Structure

1Introduction to the game's premise and inspirations
2Description of the game's setting and lore
3Explanation of the player's objective
4

Original caption

This is Living Hell, an indie co-op horror game that draws inspiration from Resident Evil and Lethal Company as 1-4 players enter a city filled with grotesque mutants! LIVING HELL is coming to Steam #gaming #tiktokgaming #indiegames #videogames #indiegame

More from @alphabetagamer

Product placement

Resident Evil: This is a video game series that serves as inspiration for the game being shown. It merely appears. Removing it would not change what happens in the video. Lethal Company: This is a video game that serves as inspiration for the game being shown. It merely appears. Removing it would not change what happens in the video. Steam: This is a digital distribution platform for video games. It merely appears. Removing it would not change what happens in the video.

On-screen text

Oh, damn. An anatomically correct Spider-Man and a mutant chicken? Maybe he's just trying to cross the road. It takes place in a future where the collapse of the ozone layer triggered massive mutations that gave birth to grotesque new life forms. You're sent on missions to extract specimens, so the government's research AI can study them and find new ways to help you dispatch them. It's planned to release later this year on Steam

Transcript

Oh, damn. An anatomically correct Spider-Man and a mutant chicken? Maybe he's just trying to cross the road. It takes place in a future where the collapse of the ozone layer triggered massive mutations that gave birth to grotesque new life forms. You're sent on missions to extract specimens, so the government's research AI can study them and find new ways to help you dispatch them. It's planned to release later this year on Steam