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Hook
Catherine Ebs deleted grocery store video
@kaitlyngale
278.3K followers · usually 17.4K views a post
Views
887.4K
Likes
55.3K
Comments
770
Shares
145
Why it worked
The video taps into creator drama and controversy, leveraging the popularity of a viral video and the subsequent deletion, which sparks curiosity and discussion among viewers interested in social media trends and influencer behavior.
Summary
The creator discusses Catherine Ebs deleting a viral grocery store video that had millions of views and likely generated significant income. The speaker finds it humorous that Ebs waited three days to delete the video and expects a scripted apology from her PR team.
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Transcript, structure and on-screen text
5 beats, a 273-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
I’m going to lol when this apology gets posted #grocerystore #tiktokdrama #catherineebs
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