Catherine Ebs deleted grocery store video

@kaitlyngale

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Views

888.1K

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55.4K

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771

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SoundTikTok sound · original sound - kaitlyngale

Why it worked

The video taps into creator drama and controversy, leveraging the popularity of a viral video and the subsequent deletion, which sparks curiosity and discussion among viewers interested in social media trends and influencer behavior.

Summary

The creator discusses Catherine Ebs deleting a viral grocery store video that had millions of views and likely generated significant income. The speaker finds it humorous that Ebs waited three days to delete the video and expects a scripted apology from her PR team.

Structure

1Introduction of Catherine Ebs' deleted video
2Discussion of the video's popularity and potential earnings
3Criticism of the delayed deletion and lack of apology
4Anticipation of a scripted apology
5Personal reflection on following the creator and her recent behavior

Product placement

Catherine Ebs (person) - The video is about her actions. Removing her would change what happens in the video. TikTok (platform) - The video is posted on TikTok. Removing it would change what happens in the video.

On-screen text

Catherine Ebs deleted grocery store video

Original caption

I’m going to lol when this apology gets posted #grocerystore #tiktokdrama #catherineebs

More from @kaitlyngale

More breakout videos from this creator.

Transcript

The fact that Catherine Ebs did not delete her out of touch grocery store video sooner is hilarious to me. And it blows my mind because what she posted it like days ago. It was like before the 4th of July that she posted that. And she just now today deleted it. And I feel like from a content creator's standpoint, we can all see exactly why. I mean, the video when I last looked, it had like 3.8 million views. And the video was over a minute long. So she was making good money on that video if she's part of the creator rewards program because of the amount of engagement that video had. And then even today, she just went about posting her normal content like without addressing it all, no apology, nothing. I can almost guarantee you whoever manages her told her that she needed to take the video down and I guarantee her next video will be some like scripted apology that like her PR crisis team helped her write. I actually used to love her videos. I've done followed her a while ago because she's just kind of become unsurferable. But that grocery store video like popped up on my for you page just like organically and I remember watching it and I was like, why would you hit post on this? Why would you hit post and then leave it up for three days so that you can make money off the amount of engagement you're getting on it. And then just now today, she deleted it. Crazy. I'm going to lol when this apology gets posted.