Why it worked
The video taps into nostalgia for a beloved comfort food (KD Mac & Cheese) by introducing it in a new format (ramen). The creators' relatable situation (just off a flight, no groceries) and enthusiastic reactions make the product seem like a quick, easy, and satisfying solution.
Summary
A couple tries two new flavors of KD Ramen, a cheesy ramen noodle product now available in Canada. They prepare and taste both the cheesy and extra spicy versions, finding them to be a quick and enjoyable meal.