I'm 42

@lizzie_santos88

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Selling · SaaS › Finance Software

Noiseseen in 147 videos →

Why it worked

The video likely resonated due to its relatable financial transparency and the use of a specific, yet unnamed, financial app that piques curiosity. The "I'm fine" with a melting face emoji adds a touch of humor and vulnerability, making the content engaging.

Summary

A 42-year-old individual shares their current financial snapshot, including checking and savings account balances, retirement and student loan amounts, and credit card debt. They highlight a significant balance in their "Noise app" and express that they are "fine" despite the figures.

Structure

1Introduction of age
2Displaying financial balances
3Highlighting Noise app balance
4Listing debts
5Concluding with "I'm fine"

Product placement

The "Noise app" balance is prominently displayed on screen as part of the financial overview.

On-screen text

I'm 42 Checking: $156.40 Savings: $3,018.61 Noise app Balance: $10,820.77 Retirement: $8,280.76 Student loans: $4,668 Credit card debt: $2,312 Car loan: $0 I'm fine 🫠

Original caption

This is financial literacy y’all ✨ #moneytok #moneygoals #sidegigs #noise

More from @lizzie_santos88

Their other posts in the index, biggest breakout first.

Transcript

I'm 42 Checking: $156.40 Savings: $3,018.61 Noise app Balance: $10,820.77 Retirement: $8,280.76 Student loans: $4,668 Credit card debt: $2,312 Car loan: $0 I'm fine 🫠