Why it worked
The video uses a relatable premise of justifying an expensive purchase, which resonates with viewers who have experienced similar buyer's remorse. The creator's aesthetic and the trending audio likely contributed to its reach.
Summary
The creator is shown applying under-eye patches while lip-syncing to a song. Text on screen indicates she is trying to convince herself the patches are effective to justify the $30 purchase.
Structure
- 1Applying under-eye patches
- 2Lip-syncing to music
- 3Text overlay about justifying the purchase
On-screen text
convincing myself these do something so i didn't waste $30