how influencers apply concealer..

The video likely resonated with viewers by offering a relatable and potentially more practical approach to makeup application, contrasting with perceived overly-stylized influencer techniques. The use of humor and a direct comparison likely drove engagement.

The video shows a creator applying concealer under her eyes in a way that contrasts with the common influencer technique of applying it in a single dot. She demonstrates her own method of application, implying it's a more effective or relatable approach.