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All breakouts
18.4OtherOther hookLifestyle
Hook
coming tomorrow
@eos
1.5M followers · usually 31.3K views a post
Views
579.4K
Likes
39.4K
Comments
368
Shares
2.1K
Why it worked
The video uses a visually satisfying ASMR-like action of cutting and squeezing butter, combined with a mysterious "coming tomorrow" message, to create intrigue and anticipation for a new product launch.
Summary
The video shows a block of butter being cut and squeezed, with on-screen text indicating "coming tomorrow". This suggests a new butter product is launching soon.
Structure
- 1Cutting butter
- 2Squeezing butter
- 3On-screen text: coming tomorrow
Product placement
eos products: it ACTS - it is shown being cut and squeezed, and the text "coming tomorrow" implies it will be available soon. Removing it would change what happens in the video.
Original caption
butter days are ahead... 👀🧈 your routine is about to get a whole lot smoother. who's ready for tomorrow? #eosproducts #newlaunch
More from @eos
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