08.04

@eos

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SoundTikTok sound · original sound - eos

Promoted product

eos Pumpkin Chaievolutionofsmooth.com

From hydrating body lotions and washes to body mists, shave must-haves, and iconic lip balms, eos turns everyday moisture into a craveable fragrance experience.

2 videos

Why it worked

The video uses a visually appealing, seasonal theme with abstract imagery that transitions into the product reveal, creating anticipation for the launch.

Summary

The video teases the upcoming launch of EOS Pumpkin Chai body lotion and body mist, with the launch date of 08.04 and the website evolutionofsmooth.com displayed on screen.

Structure

1Teaser images of abstract shapes filled with seasonal imagery
2Date reveal: 08.04
3Product reveal: EOS Pumpkin Chai body lotion and body mist
4

Original caption

Pumpkin Chai is officially on the way 🍁🍂 see you tomorrow [08.04] at evolutionofsmooth.com. #eosproducts #newlaunch #pumpkinchai

More from @eos

Product placement

eos Pumpkin Chai 24H Moisture Body Lotion: ACTS - its interface is operated (it is shown as a product), it generates or edits something (it is a body lotion that moisturizes), a visible result comes from it (moisturized skin), or someone says what it does for them (it provides 24H moisture). Removing it would change what happens in the video. eos Pumpkin Chai Cashmere Body Mist: ACTS - its interface is operated (it is shown as a product), it generates or edits something (it is a body mist that hydrates), a visible result comes from it (hydrated skin), or someone says what it does for them (it provides hydration). Removing it would change what happens in the video. evolutionofsmooth.com: APPEARS - a URL that is displayed on screen. Removing it would not change what happens in the video.