Getting my dog ready for an important (play) date

@cactustherescue

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SoundTikTok sound · Little Things

Promoted product

Earth Rated

Meet the new generation of Earth Rated. Thoughtfully designed poop bags made with 65% certified post-consumer recycled plastic, plant-based dog grooming wipes and thoughtfully designed dog toys.

Why it worked

The video leverages a relatable scenario of pet grooming with a humorous and affectionate tone. The use of a specific, identifiable product (Earth Rated) integrated naturally into the routine, combined with the creator's engaging personality and the dog's cute reactions, likely drove engagement.

Summary

A man grooms his dog, Cactus, preparing him for a playdate. He uses Earth Rated dog shampoo and wipes to clean the dog, highlighting the products' effectiveness and ease of use.

Structure

1Grooming the dog for a playdate
2Using dog shampoo and wipes
3Dog's reaction to grooming
4Showing the products used
5

Original caption

Cactus had an important playdate, so I had to make sure he was looking (and smelling) his best. 😅 With no time for a full bath, @earthrated came to the rescue. Quick grooming sesh for me and my boy and we're both ready to go! Tap to see what we used and try them yourself! #earthratedpartner #dogdad

More from @cactustherescue

Product placement

Earth Rated No-Rinse Dog Shampoo: ACTS - used to clean the dog, visible result (foaming and wiping). Removing it would change the grooming process. Earth Rated Dog Ear Wipes: ACTS - shown in a drawer, implied use for cleaning dog's ears. Removing it would change the grooming process. Earth Rated Dog Refresh Spray: APPEARS - shown in a drawer, not used in the video. Removing it would not change what happens in the video.

Call to action

Tap to see what we used and try them yourself!

On-screen text

Getting my dog ready for an important (play) date

Transcript

You want? Please father. You want? Brush the hairs. There you go. He's so handsome. You wanna get your ears cleaned? You wanna get your ears cleaned? Ou you like that? You can't eat it. It's silly. Work it in. Work it in. Oh hey. We gotta make sure you're smelling good.