Why it worked
The video taps into the popular 'day in the life' genre with a relatable office job aesthetic. The creator's use of pink and cute desk accessories, combined with the ASMR-like keyboard sounds, likely appeals to a specific audience interested in organized and aesthetically pleasing work environments.
Summary
The video follows a 21-year-old project coordinator in construction through her workday. It shows her morning routine, work tasks like organizing files and responding to emails, and her lunch break.
Structure
- 1Morning routine and commute
- 2Work tasks: emails and organizing
- 3Lunch break
- 4Afternoon work tasks
- 5End of day wrap-up
Product placement
Chick-fil-A: This is a coffee shop chain. It merely APPEARS as a logo on a cup. Removing it would not change what happens in the video.
On-screen text
Day
Day in my life
As a 21 year old
Project Coordinator in
Construction 👷🏽♀️
Come to work with me
7:00am
Log in + morning emails
keyboard swap
Mocha Cream Cold Brew
more emails
forgot to put my lunch away
check coworkers emails while she's
forgot to put her lunch away
back to my desk
misc tabs for my folders
literally takes FOREVER
Did this until lunch...
ground beef 🥩
locked in
Closeouts, final emails
for the day
some ASMR
byeeee