Why it worked
The video uses a compelling before-and-after format over a short period, visually demonstrating the product's purported effectiveness on acne-prone skin, which is a common concern for the target audience.
Summary
The video shows a time-lapse of a person's skin over seven days, starting with "Day 1" and progressing to "Day 7". It then shows a jar of "Pink Teatree Intensive Cream" by APLIN, implying the cream was used to achieve the skin transformation.
Structure
- 1Skin progression from Day 1 to Day 7
- 2Introduction of APLIN Pink Teatree Intensive Cream
Product placement
APLIN Store US (brand name on product packaging) - appears to be a skincare brand; APLIN (brand name on product packaging) - appears to be a skincare brand; Pink Teatree Intensive Cream (product name on packaging) - appears to be a skincare product; APLIN (brand name on product packaging) - appears to be a skincare brand
On-screen text
Day 1
Day 3
Day 5
Day 7