The video uses a classic 'before and after' transformation format to provide social proof, directly addressing a common pain point (acne) with a clear, visual demonstration of the product's efficacy.
Summary
The creator documents a 14-day acne transformation journey using Korea's Choice Acne Treatment to respond to a comment suggesting they clean their face. The video shows daily application and the resulting improvement in skin clarity.
Structure
1Creator addresses a negative comment about their acne
2Daily time-lapse of applying the product
3Final reveal of skin improvement after 14 days
Original caption
Am I chopped?🤷🏿♂️🥀 #acne #acnetreatment #acneproneskin #acnetips #acneskincare
More from @koreaschoice.acne
More breakout videos from this creator.
4
Product is held up to the camera
Product placement
Korea's Choice Acne Treatment: (a) it ACTS — the creator demonstrates applying the product to their face daily over 14 days to show a visible reduction in acne. Removing it would change the entire purpose of the video.
On-screen text
Reply to Pointer's comment
just clean your face
Day 1
Day 2
Day 3
Day 7
Day 14
who needs this?